What The?


So at my day job, we do a weekly e-newsletter and we feature new products to our stores in it. A few weeks ago, we had a new product in our healthy stuff department. It sounded harmless enough: Lily of the Desert Aloe Vera Juice. It’s supposed to help digestion. Still doing good. I was processing the photo in Photoshop and I zoomed into the product label and noticed that it says “Inner Fillet”:

Come again? I associate “fillet” with filleted fish or other meat. I don’t think I want to drink something that gives/makes my “innards filleted. Methinks next label design should skip that notice…