A year or so ago I ordered a product that was on sell at through the Dell Business website. Ever since, as one you would expect, I’ve been on their e-mail and paper mailing lists. In my efforts to clean up my inbox, I decided to opt out upon receiving their latest e-mail. What I … Read more Dell’s Unsubscribe Procedure = MAJOR FAIL
I just received this cute little bit of direct marking in the mail this week: As you can see, it’s addressed to “Our Neighbor”. How nice! But the return address is in San Antonio, Texas. Hmm…a quick Google maps search shows that San Antonio is about 1200 miles from Dayton. Wow, that’s some neighborhood! I … Read more Mail Fail…Local is Relative
What’s a Mail Fail? When a direct mail mail fails to: target the proper audience and/or other fun errors such as typos. The other day I literally received three Mail Fails in one day! I was thrilled and entertained by these off-the-mark and mailers: 1) Toyota Wants Your Car! I received this official looking letter … Read more Mail Fail x3